NIKKI SIXX To Appear On backBEAT;; Video Announcement Available

September 7, 2011

Legendary MTLEY CRE bassist and "Sixx Sense" radio host Nikki Sixx will take part in his first backBEAT session on September 13 at 10:30 a.m. PST.

Different from the traditional live performance, backBEAT sessions add another layer of communication between fans and artists. Developed by likeZEBRA, the premier site for fans and artists to connect, backBEAT allows fans to purchase virtual tickets to exclusive live sessions that are never recorded and never replayed.

Nikki Sixx will be answering questions and sharing insight on his business life, artistic life, his life as a family man and how he combines the three. Lucky ticket holders will have the opportunity to interact with Nikki Sixx live from the "Sixx Sense" studio in Los Angeles.

backBEAT is a new type of live event. Whether it is a music lesson, a backstage Q&A, an unplugged acoustic set, or an up-close engagement with the rock icon Nikki Sixx, backBEAT is the ultimate music experience. Each backBEAT session distributes a limited number of tickets to the one-time event, allowing fans to connect live with their favorite artists like never before.

"backBEAT is like having an all-access backstage pass," says Jon Taggart, co-founder of likeZEBRA. "Different from a concert, backBEAT is more personal, allowing the fans to communicate with the artist live during the session."

In addition to providing die-hard fans with a new way to experience their favorite artists live, backBEAT can also act as a valuable tool for aspiring musicians by giving them additional means of targeting their fan base. Created with both fans and artists in mind, backBEAT aims to help music lovers share in a one-time experience that otherwise would not be possible.

"Nikki Sixx has such an influential career and continues to be an icon in music culture today," says Taggart. "His success with MTLEY CRE, the expansion of his brand and his ability to connect with fans of any age make this backBEAT event relevant to all audiences."

While anyone can listen to "Sixx Sense" on the radio or watch archived footage of MTLEY CRE and SIXX: A.M., only backBEAT virtual ticket-holders will get the exclusive live experience with the rock legend come September 13.

To purchase tickets to the Nikki Sixx backBEAT session, go to this location.

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